Hi, I’m Ruth! I’m a proud Northern gal (East Yorkshire born and bred!), Musical Theatre nerd, green beauty fan and lover of all things sustainable. I’m now based near London, UK.
I started my blog in January 2018, exploring green beauty and its benefits to both my skin and the environment. I’d been interested in green beauty for about a year by that time and had gradually been replacing my day-to-day beauty products with clean alternatives, however I’d been frustrated to find that so many of the products I read about online and wanted to try were well out of my price range… Everybody knows a Northerner loves a bargain, naturally?! I wanted to create a place where other green beauty enthusiasts could discover products at a more affordable price, while continuing my own journey with the support of a like-minded community.
After several months of beauty blogging, I made the decision to expand the focus of my blog to explore sustainable fashion and lifestyle, in addition to beauty. It had become clear to me that my attitude as a consumer must change in order to better contribute to protecting the environment, and although I was already fairly eco-conscious in most areas of my life, I knew I could do more. Although I think that most of us want to do whatever we can to be eco-friendly, it sometimes comes down to a matter of convenience and – more importantly – cost; through expanding the focus of my blog, I wanted to prove to myself and others that it shouldn’t cost the earth to make changes towards sustainability in our everyday lives. After all… if we don’t, it could end up costing us just that!
On the blog, you can expect to find green, clean and non-toxic beauty reviews (usually affordable brands, although I do love to test and review more luxury products when I am able to!), sustainable fashion tips and reviews, plus posts about how I try live more consciously and reviews of eco-friendly lifestyle products.
Thanks for joining me on my journey towards a more sustainable lifestyle… I hope you enjoy my blog!